The Ultimate Merger – Peet’s Star Coffee (4.5 stars)
So this assignment was the first design assignment I completed. The task was to take two separate company’s logos, and merge them together. The idea behind it was that real companies merge all the time and do this, so lets be imaginative and do it by ourselves. I took two of the fiercest competitors in terms of coffee and merged them together! Out here, Starbucks is the dominant coffee place. but out west, Peet’s is very popular. The funny thing is they both got their start in Seattle, i think somewhere the 2 owners knew each other or something like that too. But I merged these two companies because Peet’s just bought out another smaller coffee company near my house and now they have a presence out here. The other reason was Geoffry Cunningham loves his coffee! he has to drink a cup before he can even function through the day. His favorite is Peet’s, so how will he feel about this merger?